Jeep Cherokee SJ
The Cherokee was marketed as the "sporty" two-door variant of Jeep's station wagon. The term "Sport Utility Vehicle" appears for the first time in the 1974 Cherokee sales brochure. A four-door was not added to the lineup until 1977.
The initial, 1974 Cherokees were only available in the standard "narrow track" configuration as base models (Model 16), or top-of-the-line S models (Model 17). Later, the trim levels of the Cherokee included the S (Sport; 1974—), Chief (1976–1983), Golden Eagle (1978–1979), Golden Hawk, and Laredo (1980–1983). Golden Eagle and Golden Hawk were graphics packages; the Laredo was more of an upholstery package. For the final year only, in 1983 a new “Pioneer” package was standard on the four-door and optional on the two-door. Cherokee Chief and Laredo packages were still available, but only on widewheel two-door models.